Speaking Topics

Katherine McGraw Patterson is available for public speaking engagements for small private functions, professional associations, and corporate groups. Topics are fueled by years of experience in professional services, B2B, and independent marketing/branding consulting. They are informative, humorous and educational as well as inspiring.

Katherine comes with a wealth of content to entertain an audience with a multimedia presentation.

Speaking topics include:

Dress Your Business for Success – Our logo, stationary, brochure and other marketing materials are the professional attire of our businesses, and they make an impression on our Clients and potential Clients. We want that impression to be a good one in order to win business. Well-designed and professionally-produced materials can pay for themselves through the new business they help generate. This discussion covers affordable resources and techniques for small business owners in developing their marketing collateral and why businesses of every size need high-quality marketing materials.

The Importance of Branding for Small Businesses - Branding isn't just important for the global big shots, small business owners can get a lot of benefits by defining their value proposition and learning how to communicate it to their customers. This discussion takes business owners through exercises that help them characterizing their message and start a plan for sharing it with their target markets.

Professional Communication for Women - Neuroscience confirms that men and women communicate differently. This discussion gives women tips and techniques they can start using immediately to gain credibility and respect in their professional – and personal - relationships.